"Wellington Visitor Strategy"
"Tourism is one of Wellington’s key economic and social drivers, contributing to long-term community, industry and business development.
In essence Positively Wellington Tourism aims to increase the number of visitors to Wellington and to extend the length of stay of those visitors. Creating an exciting and interesting destination for visitors serves the dual purpose of making Wellington a better place to live.
The three themes which will deliver this outcome and under which action points are collected in this strategy are:
1. Our Place – Better Place to Visit, Better Place to Live
2. Our Customers – Targeted Marketing
3. Our People – Delivering the Experience"
"Wellington: A City on the Rise"
"Let’s take a look at Wellington during the early 1990s. The city was perceived to be bureaucratic and slightly dull, home to politics and bad weather. It was not a place people recommended for a holiday. In fact, it was once said that the best way to see Wellington was by leaving on the ferry”"
"Our Customers – Targeted Marketing"
"Through creating an exciting ‘city vibe’ Wellington locals and visitors alike enjoy an energy that continues to draw them back which in turn draws more people into the city.
"WELLINGTONIANS
95% of Wellingtonians think the city offers a high quality of life and 95% see it as a great place to live. Wellingtonians have a strong sense of place. They enjoy living in a prime visitor destination that attracts high profile events and has a thriving, compact downtown hub. Wellington’s visitor industry should engage with the local community to further foster pride in their city. This will encourage them to bring friends and family to Wellington, and show them their city’s unique attractions and experiences".
"Wellington City Profile"
"Values
76% Agree that cultural diversity makes Wellington City a better place – this is higher than other New Zealand cities surveyed.
Visitors
2,195,855 Total guest nights for Wellington City in the year to April 2015".
"People Centred City"
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