We had a fair few responses(49!) on our 'Describe Wellington in one word' survey that we posted to Vic Deals. People seemed pretty keen to talk about their feelings about this city.
I think this will be an important resource when figuring out how Wellingtonians feel about their home. However, after meeting with the client, our focus has shifted slightly. One of the key insights was that the outcome of this project should encourage people to come to Wellington, so ultimately we should be finding out how non-welly inhabitants feel about our city in order to better sell it to them.
This survey was handy, however, for finding out the positive qualities of our city. e.g;
This survey was handy, however, for finding out the positive qualities of our city. e.g;
-home
-cultured
-engaging
-funky
-quirky
-stunninh
-windy (maybe not so positive)
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